![]() ![]() ![]() Bodoni Ultra Bold – a faux nineteenth-century revival – was used within the quartic for the publisher’s name, while two weights of the relatively new (1927–8) Gill Sans were used for the remainder of the front cover and spine information. The colours used to indicate subject matter – initially just orange for fiction, green for crime, dark blue for biography, cerise for travel & adventure, red for plays – were an aspect of the design which far outlasted the original layout. The design featured typefaces popular at that time. The basic horizontal tripartite division of the covers, as well as the penguin itself, were devised by Edward Young, who became the company’s first Production Manager. ![]() The first Penguin titles appeared at a time when the various roles of designer, art director and printer were not clearly differentiated. ![]()
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